Wednesday, 9 October 2013

The Hypodermic Needle Model


The Hypodermic Needle model or the Magic Bullet Theory is used to suggest that social media can influence very large groups of people by “injecting/”shooting” people with a piece of information distributed using social media such as newspapers, magazines and the news on the radio or television.
For example
The radio broadcast of war of the worlds was so convincing to the listeners it influenced a nationwide panic making people think that there were actually aliens coming from mars.
But we all know the chances of that happening are a million to one.


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